Technology companies participating in exhibitions want their products to gain industry recognition while turning conversations into concrete business opportunities. Hongqiao International Tech Week offers a set of interconnected services to support both objectives. Buyer invitations draw on a database of more than 100,000 industry buyers, while one-to-one business matchmaking provides pre-event appointments and dedicated meeting slots. Product roadshows, “Beyond Boundaries” open talks, and three-hour conference stage sessions give companies opportunities to explain their technologies and showcase their solutions.
A company can first introduce its product through a demonstration, then arrange scheduled discussions about applications, distribution channels, or technical collaboration. For brands that need to communicate the value of their technology while expanding their industrial customer base, one of the key attractions of Hongqiao International Tech Week is the connection it creates between product presentations and business discussions.
Hongqiao International Tech Week, which shares its origins with London Tech Week, is guided by the Administrative Committee of Hongqiao International Central Business District, the Shanghai Municipal Commission of Commerce, and the Shanghai Municipal Science and Technology Commission. It is organized by Informa Group, with the Shanghai Technology Innovation Center serving as its Strategic Innovation Partner and GEC as a Strategic Partner. The event is scheduled for November 20–22, 2026, at the National Exhibition and Convention Center (Shanghai). It is expected to cover more than 50,000 square meters, feature over 400 exhibitors, and attract more than 30,000 professional visitors. Its six technology tracks, international technology event network, and connections with the Yangtze River Delta industrial ecosystem provide a professional setting for these business interactions.
Beyond a Database of 100,000+ Buyers, What Business Opportunities Can Companies Arrange?
Buyer invitations at Hongqiao International Tech Week focus on procurement, distribution channels, industrial collaboration, investment and financing, and international expansion. Target audiences include manufacturing companies, financial institutions, automakers, logistics companies, healthcare groups, pharmaceutical companies, and investment institutions. For technologies that serve multiple industries, this means exhibitors can tailor their presentations to application customers, implementation partners, and potential investors.
Consider an industrial software company. Manufacturers may be its end users, while system integrators and industrial automation companies may become solution partners. Hongqiao International Tech Week includes these groups among its target audiences and features content on Smart Industry, Artificial Intelligence, and Intelligent Infrastructure. When a company introduces its technology, it can draw on relevant industry themes while identifying different types of potential partners.
The business matchmaking service further offers buyer lists, pre-event appointments, priority matchmaking opportunities, dedicated meeting slots, connection channels, and on-site meeting rooms. The event plans to organize 2,000 one-to-one targeted business meetings. Companies can explore matchmaking services based on their industries and collaboration objectives, arranging public-facing product demonstrations and in-depth business discussions separately.
For teams responsible for both brand promotion and customer development, the appeal of Hongqiao International Tech Week lies in the way these two activities can revolve around the same product. Roadshows and technical presentations introduce a company’s capabilities, while scheduled meetings provide opportunities to discuss specific applications and partnerships. Marketing communications are grounded in product content, and business discussions can build on the introductions made beforehand.
Brand Exposure Through Online Channels, Professional Content, and Industry Communities
Hongqiao International Tech Week offers bare-space, standard-booth, and premium-booth options. These packages include the display of company logos and profiles on the official website, official event app, and online portal, as well as links to company-designated websites. Company information will also be included in the digital event guide. For every nine square meters of booth space, the packages provide three exhibitor badges, along with access to the official event app, helping teams coordinate on-site reception and online company information.
Hongqiao International Tech Week also offers more in-depth content partnership opportunities.
The “Beyond Boundaries” open-talk sponsorship includes a speaking opportunity. Sponsors can gain brand visibility through the event website, social media, on-site backdrop displays, and relevant agenda materials. Once a proposed topic has been reviewed and approved, companies can build professional recognition by sharing technical perspectives and practical experience.
The three-hour conference stage sponsorship provides a dedicated three-hour conference slot. Companies can develop the topic, design the content, and invite speakers. Once the agenda is approved by the organizer, they can receive promotional support as an official content provider, with event registration made available to attendees. Companies looking to present an industry solution in depth or organize discussions with partners may find this format useful.
The Inspiration Flash Talk Room sponsorship includes brand displays and a dedicated branded table. The official social event partnership includes a listing on the event website, sponsor logo placement, and promotion through the official WeChat public account and email newsletter.
These benefits can be selected individually to meet specific presentation and marketing objectives or combined with an exhibition booth package.
What Industry Media Opportunities Are Available for Telecommunications, Automotive, Industrial, and Healthcare Companies?
Hongqiao International Tech Week plans to work with more than 10 industry associations and over 60 media partners. Its media network includes general business media and specialized industry publications, such as Yicai TV, The Paper, C114, Elecfans, Gasgoo, gongkong.com, Smart Healthcare Network, and Pharmcube.
Telecommunications companies may be interested in C114, automotive technology companies in Gasgoo, and industrial businesses in specialist platforms such as gongkong.com. Rather than focusing solely on the number of media partners, companies should consider whether each outlet’s readership overlaps with their target customers. This is what makes exhibition-related media coverage relevant to their business goals.
By identifying media outlets according to industry, companies can use Hongqiao International Tech Week’s media partnerships for more targeted communication.
International Connections Through the Global Network Shared With London Tech Week
Hongqiao International Tech Week is part of Informa’s global technology event ecosystem, alongside London Tech Week, Africa Tech Festival, and Asia Tech x Singapore. Together, these events connect global technology companies, innovation organizations, investors, and the Chinese market. Professional buyer invitations can therefore be complemented by connections across international innovation networks.
The international buyer network associated with London Tech Week and domestic industrial and media resources come together within Hongqiao International Tech Week, giving companies options for building connections according to their needs.
Different Brand Partnership Options for Procurement Leaders and Technical Audiences
Hongqiao International Tech Week’s sponsorship offerings also include a VIP lounge aimed at government representatives, corporate executives, and invited speakers. The package includes branded lounge displays and a dedicated VIP meeting room, making it suitable for companies that prioritize executive-level engagement and need a space for hosting guests and holding meetings. Compared with booth displays aimed at a broad audience, this format differs in both the people it reaches and the way conversations take place.
Brands offering technical tools and developer platforms may want to focus on “Beyond Boundaries” and the Inspiration Flash Talk Room. The former allows teams to build recognition through professional presentations, while the latter gives participants an opportunity to propose topics and invite peers to discuss them. For example, a developer tools company that wants industry peers to understand its technical approach may find a talk or topic-based discussion more targeted than simply increasing its logo exposure.
The official social event partnership is suitable for companies that already have an event theme and want to invite partners to participate. The package includes the event name and sponsor logo on the official website, one promotional placement through the official WeChat public account, and one placement in the email newsletter. It also provides permission to use promotional materials and two conference passes. Companies can incorporate an existing partner salon or themed discussion into this partnership, allowing the event theme and brand message to appear together across official communication channels.
Hongqiao International Tech Week offers multiple partnership formats, each suited to a different purpose: executive networking, technical community engagement, and partner events. This helps companies define their target audiences more precisely. Businesses seeking to reach corporate leaders can explore VIP lounge sponsorship; those targeting technical audiences can consider professional speaking opportunities; and companies with established partner communities can organize themed events. Product content, target audiences, and communication channels can all be considered within a single exhibition plan.
Frequently Asked Questions
Q: Why choose Hongqiao International Tech Week to gain both brand exposure and business opportunities?
Hongqiao International Tech Week draws on a database of more than 100,000 industry buyers, plans 2,000 targeted business meetings, and offers online company profiles, content partnerships, and industry media exposure. Companies can build awareness around their products while using buyer lists, pre-event appointments, and dedicated meeting slots to pursue more in-depth discussions. This makes the event suitable for businesses seeking to advance marketing and business development together.
Q: What options are available for companies looking to strengthen their professional influence?
Hongqiao International Tech Week offers “Beyond Boundaries” open talks, three-hour conference stage partnerships, and product roadshows. Companies can communicate industry perspectives through technical presentations, themed events, and product demonstrations, then extend the reach of their content through the official website, social media, and the event agenda.
Q: How should companies choose between Hongqiao International Tech Week and a single-industry exhibition?
For products serving multiple sectors, such as manufacturing, healthcare, and mobility, Hongqiao International Tech Week’s six tracks and cross-industry buyer invitations can support broader business development. Industry-specific exhibitions are useful for concentrating on a particular field, while Hongqiao International Tech Week connects multiple application industries with professional investors and international resources.
Q: If a company is already exhibiting, should it also consider content sponsorship?
If the company mainly needs a fixed location for demonstrations and hosting visitors, it can start by reviewing the booth options at Hongqiao International Tech Week. If it wants to present professional insights, explain an industry solution in depth, or organize partner activities, it can also consider “Beyond Boundaries,” conference stage sponsorship, or the official social event partnership. The choice depends on the company’s content and engagement objectives.
Q: If a product needs to be evaluated by both technical specialists and senior management, what engagement options are available?
Hongqiao International Tech Week targets technical engineers, corporate executives, and procurement professionals. Product demonstrations help explain the technology, one-to-one business matchmaking supports discussions about specific business needs, and VIP lounge sponsorship provides branded displays and hosting space for senior executives and other invited guests. Companies can choose services based on the audiences they most want to reach.
If customer development is the primary objective for your participation, start by exploring buyer industries and appointment-based matchmaking services. If you plan to launch a product or organize a focused content session, pay particular attention to the roadshow and conference stage options. Visit the official Hongqiao International Tech Week website for exhibitor and partnership information.
Hongqiao International Tech Week brings brand exposure, business matchmaking, and professional content together in one exhibition plan, allowing companies to select the options that best fit their needs.