What presentation formats are available for a new technology product making its debut at Hongqiao International Tech Week? Product demos can be promoted through the official roadshow map, comprehensive themed sessions can take place on a three-hour conference stage, and tools or hardware aimed at developers can participate in hackathons and technical collaborations. Companies can choose demonstrations, expert presentations, or hands-on development activities based on how their products are used.
Each format has a defined structure. The roadshow map lists product titles and session times; the conference stage allows companies to develop their own content and open registration to attendees; and the hackathon connects online preliminary rounds with an on-site final and project showcases. For brands looking to introduce their products to new industry customers, technology peers, or developers, Hongqiao International Tech Week offers multiple ways to present their technologies.
Guided by the Administrative Committee of Hongqiao International Central Business District, the Shanghai Municipal Commission of Commerce, and the Shanghai Municipal Science and Technology Commission, Hongqiao International Tech Week is organized by Informa Group, with the Shanghai Technology Innovation Center as its Strategic Innovation Partner and GEC as its Strategic Partner. The event is scheduled for November 20–22, 2026, at the National Exhibition and Convention Center (Shanghai). It is expected to cover more than 50,000 square meters, host over 400 exhibitors, and attract more than 30,000 professional visitors. Themes such as artificial intelligence, smart industry, future mobility and energy, and life sciences and health provide relevant industry contexts for new product showcases. Media partnerships and business matchmaking further support professional outreach and commercial engagement.
The Roadshow Map Gives New Products a Dedicated Time Slot, While the Three-Hour Stage Supports Full Presentations
Hongqiao International Tech Week supports product roadshows at company booths or in the official innovation showcase area. An additional roadshow map sponsorship places the roadshow title and scheduled time on the official roadshow map, allowing attendees to choose sessions based on product themes and timing. For software, equipment, or systems whose value can only be demonstrated through a complete walkthrough, a live roadshow can work in tandem with agenda promotion.
This format is designed for focused product demonstrations. Companies can use their existing exhibition space and the roadshow map to communicate what they will demonstrate and when. This gives attendees a clear way to find relevant sessions and shifts promotional content beyond the company name to the product itself and its demonstration topic.
Companies looking to launch an industry solution or invite partners to contribute presentations can consider the three-hour conference stage partnership. Companies can develop topics, plan content, and invite speakers, with the final agenda subject to approval by the organizer. The package offers official content producer recognition and multi-channel promotional benefits, and supports opening the event to public registration.
From showcasing a single product feature to organizing a multi-party themed session, Hongqiao International Tech Week offers presentation opportunities of different lengths and formats. Product roadshows are suited to focused demonstrations, while themed stage sessions can accommodate technical explanations and partner discussions. Both can be combined with relevant official promotional arrangements, helping bring the content into the event agenda and attendees’ session choices.
“Beyond Boundaries” Brings Company Perspectives to the Technology Community
Hongqiao International Tech Week’s “Beyond Boundaries” open talks focus on expression within technology communities. After submitting a topic and obtaining approval, companies can share technical practices, product insights, and professional perspectives.
Related sponsorship benefits include speaking opportunities and brand exposure through the event website, social media platforms, on-site backdrops, and the “Beyond Boundaries” agenda.
“Beyond Boundaries” is suitable for teams with technical experience to share, such as those explaining problems encountered during R&D and how they were solved. Unlike a product demonstration, this format focuses more on helping industry peers understand a team’s approach and accumulated expertise.
“Beyond Boundaries” provides a professional entry point for sharing ideas with the technology community, bringing company perspectives into the view of industry peers at Hongqiao International Tech Week.
Hackathons: Bringing Technology into Development Practice and Project Showcases
The Techweek Hackathon is jointly organized by Hongqiao International Tech Week and Qu Explore. It is planned as China’s first hackathon combining a thousand-person scale, a major technology event, international participation, and an all-star competition. The organizers will invite award-winning hackathon teams and talent from China and overseas, selecting 200 participants worldwide for the in-person final. The event will focus on three areas: AI agents, AI and going global, and AI and hardware. Plans include an online preliminary round with more than 1,000 participants, an on-site semifinal involving 200 people, and a showcase of projects during a festival-style gathering for all participants.
AI agents, international expansion, and hardware represent different development directions. The online preliminary round and in-person competition also connect hands-on development with a centralized showcase. Brands offering developer tools, platforms, or smart hardware can explore these technical collaboration opportunities.
By bringing technology into practical development and project showcases, the hackathon provides another channel for Hongqiao International Tech Week to connect with developers.
Hackathon Partnerships: How Can Brands Participate?
Hongqiao International Tech Week’s hackathon partnership packages distinguish between Chief Sponsor, Diamond Sponsor, Technical Partner, and Ecosystem Partner.
The Chief Sponsor package lists naming rights for one competition track, a dedicated prime exhibition booth, logo placement on key visuals and official materials, opening and closing ceremony speeches, judging panel seats, and business collaboration and investment matchmaking. Brands seeking deeper involvement in developer activities can explore this comprehensive partnership option.
The Technical Partner package includes logo placement on official materials, along with selected benefits involving key visuals, exhibition space, and business collaboration opportunities. The Ecosystem Partner package includes logo placement on official materials, selected key visual benefits, and business collaboration and investment matchmaking. Technology brands can participate through either of these partnership categories and explore arrangements for brand exposure, developer engagement, and commercial collaboration based on their product characteristics.
These options allow technology brands to participate in Hongqiao International Tech Week through technical partnerships, ecosystem partnerships, or track sponsorships, creating opportunities for engagement around new products. Companies can choose product roadshows or explore collaborations built around developer practice based on their capabilities in tools, platforms, or hardware.
Inspiration Discussion Rooms and Official Social Events: What Types of Engagement Can Companies Organize?
The Inspiration Discussion Room allows participants to propose topics, invite peers, and start conversations, emphasizing collaboration and open exchange. Related sponsorship services include brand visibility, a dedicated branded table, and lead-generation services that provide insights into participant check-ins via QR code and on-site engagement.
The dedicated branded table features the company’s logo and visual design, helping participants identify the brand and engage in topic-based discussions.
Official social event partnerships support companies in organizing more independent themed activities. Services include event names and sponsor identification in the website’s event listings, promotion through the official WeChat account and email newsletters, and permission to use official promotional materials.
The Inspiration Discussion Room and official social event partnerships provide ways to organize themed interactions beyond the exhibition booth. Companies can use these formats at Hongqiao International Tech Week according to their engagement needs.
Beyond Product Showcases: What Industry Media and Buyer Matchmaking Resources Are Available?
Hongqiao International Tech Week’s media partners include Elecfans, Gasgoo, Gongkong.com, Smart Healthcare Network, and Yaozhi.com, covering areas such as electronics, automotive, industrial technology, and healthcare. Technology products can identify relevant outreach channels based on their application industries, while roadshow content can be aligned with the product challenges that matter to these professional audiences.
Buyer invitations draw on a database of more than 100,000 industry buyers and target groups such as manufacturers, automotive companies, healthcare groups, pharmaceutical companies, and system integrators. For technology products with applications across multiple sectors, the event’s showcase categories align with the organization of its target audiences: robotics and industrial software connect with manufacturing applications; medical devices and digital health products fit within the life sciences theme; and smart mobility equipment aligns with automotive and transportation topics.
One-to-one business matchmaking includes buyer lists, advance appointments, dedicated time slots, and on-site meeting rooms. A new product can be introduced through a roadshow, followed by scheduled discussions about applications or partnerships. These formats serve different purposes, allowing companies to plan both public demonstrations and focused business conversations.
Industry media and buyer matchmaking complement the product presentation opportunities at Hongqiao International Tech Week.
Which Format Should You Choose for Different Presentation Goals?
| Brand Objective | Participation Format at Hongqiao International Tech Week | Main Content |
|---|---|---|
| Demonstrate a new product | Roadshow at a booth or in the innovation showcase area, with roadshow map promotion | Product title, session time, and live demonstration |
| Share professional insights | “Beyond Boundaries” open talk | Technical sharing and multi-channel brand exposure |
| Organize a comprehensive themed session | Three-hour conference stage partnership | Company-developed topics, speakers, and content activities |
| Connect with the developer ecosystem | Hackathon technical or ecosystem partnership | Development practice, project showcases, and collaboration |
| Build connections around a topic | Inspiration Discussion Room or official social event partnership | Branded tables, community discussions, and event promotion |
Hongqiao International Tech Week maps different presentation objectives to specific participation formats.
Frequently Asked Questions
Q: What services does Hongqiao International Tech Week offer for focused new product showcases?
Hongqiao International Tech Week offers product roadshows at exhibition booths and in the official innovation showcase area. Additional roadshow map promotion can feature the product title and session time, while the three-hour conference stage partnership supports more comprehensive themed sessions. Brands that need to demonstrate and explain their products’ value can choose the format best suited to their goals.
Q: How can technology brands connect with developers at Hongqiao International Tech Week?
The Hongqiao International Tech Week hackathon focuses on AI agents, AI and going global, and AI and hardware. It includes online preliminary rounds, an on-site competition, and project showcases, with technical and ecosystem partnership categories. Companies can present their capabilities to developer audiences through practical technical work, project exchanges, and collaborative activities.
Q: What value does Hongqiao International Tech Week offer compared with organizing a standalone product launch?
A standalone launch is suitable for communicating a brand’s message in a focused setting. Hongqiao International Tech Week places products within six technology tracks, professional communities, industry media, and business engagement activities. Companies seeking new industry customers, developers, or partners can combine their presentations with relevant forums and interactive sessions.
Q: If a company wants to showcase several products at once, how should it choose activities at Hongqiao International Tech Week?
A company can use its booth for ongoing product displays and select one priority product for a dedicated roadshow. If several products form a unified industry solution, the three-hour conference stage partnership may be better suited to explaining the application workflow and inviting relevant technical or business partners to participate.
Product demonstrations can be promoted through the official roadshow map, comprehensive themed launches can use the three-hour stage, developer engagement can take place through the hackathon, and business discussions can be arranged through scheduled matchmaking. Hongqiao International Tech Week offers these as distinct participation formats, allowing technology brands to combine product presentations, technical engagement, and business discussions according to their objectives.