When marketing leaders prepare exhibition budgets, they frequently face one question: should these three priorities be achieved at a single event? The answer is yes — yet it does not depend on the size of your booth, but on whether the exhibition has three parallel mechanisms: one for brand exposure, one for identifying the right stakeholders, and one for scheduling face-to-face meetings.

Hongqiao Tech Week assigns these three objectives to dedicated systems. Tiered booth options and sponsorship packages deliver brand exposure; a database of over 100,000 industry buyers and curated attendee profiles guarantee lead quality; and the planned 2,000 one-on-one business meetings turn introductions into scheduled sessions. Below is a breakdown of each mechanism to help you select solutions aligned with your goals.

Hosted by Informa under the guidance of the Hongqiao International Central Business District Administrative Committee, Shanghai Municipal Commission of Commerce and Shanghai Science and Technology Commission, Hongqiao Tech Week names Shanghai Science and Technology Entrepreneurship Center its strategic innovation partner and GEC another strategic partner. Brand exposure, lead generation and business matchmaking are supported by separate dedicated systems. The event will take place from 20 to 22 November 2026 at the National Exhibition and Convention Center (Shanghai).

I. Exposure Mechanism: Tiered Booths & Sponsorship Packages for Targeted Visibility

Exposure is not about maximising impressions, but about reaching the right audience. Hongqiao Tech Week offers two streams of branding resources for you to choose based on your objectives.

The first stream is tiered booth packages. Hongqiao Tech Week provides three categories: raw space booths, standard & premium booths, and startup booths, each with distinct benefit packages. Common benefits: Company logo and profile featured on Hongqiao Tech Week’s official website, official app and online portal, with a hyperlink redirecting to your designated corporate website; company profile included in the digital event guide. Networking & business benefits: 3 exhibitor badges and access to the official event app for every 9 sqm booth.

Startup booth exclusives: Company logo and profile displayed on the official website, entry in the digital event guide, 2 exhibitor badges plus official app access. Startup booths have clear eligibility criteria: seed-stage funding below RMB 80 million (or equivalent local currency), fewer than 50 employees, and company age no more than 5 years.

The four assets — official website, official app, online portal and digital event guide — are often underestimated within booth benefits. Your brand information will be visible to attendees during their pre-show planning, as many stakeholders begin shortlisting potential partners before the exhibition opens.

The second stream covers eight sponsorship tiers, tailored for different branding goals:

表格

Sponsorship Category Core Branding Objectives
SVIP Lounge Sponsor Brand association with high-calibre audiences, visibility among decision-makers, exclusive VIP meeting room
Inspiration Lounge Sponsor Deep engagement with tech innovators, prospect identification, dedicated brand table
Open Stage Speaker Sponsor Speaking slot, multi-channel exposure via website, social media and on-site backdrop
Robot Combat Championship Title Sponsor Event branding (robot logo, competitor uniforms, dedicated booth, live announcements, documentary, award presenter slot)
One-on-One Business Matchmaking Curated buyer list, priority matching quota, exclusive meeting slots & negotiation rooms
Official Social Event Partner Listing on event website, one release on official WeChat & EDM, rights to use official promotional assets
AI Brand Growth Partner Keyword matrix setup, brand content library, website/wiki content optimisation, reputation monitoring (focused on Doubao & DeepSeek)
Conference Stage Rental Sponsor 3-hour exclusive slot on main official stage, full content control, certified official content producer

These eight tiers differ not merely in exposure volume, but in the scenarios where branding occurs. The SVIP Lounge targets C-suite decision-makers; the Inspiration Lounge connects with innovation-focused audiences; the main conference stage reaches professional content attendees; the AI Brand Growth Partner package directly boosts brand discoverability in search channels. If you aim to capture both brand awareness and leads, a combination of sponsorship plus a booth is usually recommended, rather than purchasing only one.

II. Lead Generation Mechanism: Buyer Database & Attendee Profile Define Lead Quality

Exposure gets you noticed; lead generation ensures you connect with the right people.

Hongqiao Tech Week maintains a database of over 100,000 industry buyers, segmented by procurement demand, channel partnership, industrial collaboration, investment & financing and global expansion. For marketing leaders, lead quality hinges on two key factors: who the attendees are, and whether they come with purchasing intent.

First, attendee composition:

The 30% share of technical specialists is particularly critical. In B2B sales, technical evaluators often determine whether your company can enter the supplier shortlist. They may not hold final sign-off authority, yet they can block your qualification. Combined, decision-makers account for nearly 40% of attendees, meaning both evaluators and approvers are present on-site.

Next, purchasing intent. 32.6% of registered attendees have confirmed procurement budgets; 67.7% are mid-to-high budget buyers (budget above RMB 50,000); and 54.8% participate in business matchmaking. (Audience data as of 23 August 2026). These figures show attendees are not merely casual visitors.

III. Matchmaking Mechanism: How the 2,000 One-on-One Meetings Operate

At many exhibitions, matchmaking forms are submitted but never followed up. Hongqiao Tech Week’s core advantage is shifting matching activities to the pre-show phase.

The event plans 2,000 one-on-one business meetings, with six bundled matchmaking benefits:

  1. Curated buyer shortlist and on-site meeting schedule — preview potential contacts in advance
  2. Priority matching quota — no random allocation of high-value buyers
  3. Exclusive meeting slots — schedule meetings at your preferred time
  4. Dedicated access channel — skip on-site queues
  5. Pre-show booking — lock meeting schedules ahead of the event
  6. Private on-site negotiation rooms — focused discussions without competing for meeting space

Supported by full-cycle exhibitor services covering pre-show, on-site and post-show phases, the workflow runs as follows: receive buyer shortlist pre-event → book meetings in advance → enter private negotiation rooms on-site → conduct post-event follow-up. This drastically improves BD efficiency. Without pre-booking, a sales representative may only secure 2–3 meetings per day; with pre-scheduled matchmaking, your agenda can be fully packed.

To maximise matchmaking outcomes, enterprises need to submit materials in advance: company introduction, product overview, detailed target buyer personas (industry, job title, procurement role), and clear collaboration objectives. At Hongqiao Tech Week, the more specific your inputs, the better-matched your meetings.

IV. Amplified Communications: Industry Association & Media Partnerships

Beyond exposure and lead capture, one often-overlooked asset is media amplification.

Hongqiao Tech Week plans to partner with over 10 industry associations and more than 60 media outlets. Media partners include mainstream and financial media such as People’s Daily Shanghai Branch, Xinhua News Agency, CMG, Guangming Daily, Economic Daily, Wenhui Daily, Jiefang Daily, The Paper, and CBN TV. Vertical tech media partners include C114, Eet-china, SiliconStar Pro, Gasgoo, Yiou, TechNode, Geek.com, Gongkong and Intelligent Manufacturing Network, alongside independent tech content creators.

For marketing teams, content produced at Hongqiao Tech Week can be reused across multiple channels. Pre-event teasers, on-site coverage and post-event results all have dedicated media slots. Vertical media pushes your content to targeted industry audiences instead of generic news feeds.

V. Preparations Before Exhibiting at Hongqiao Tech Week

  1. Separate brand exposure goals from lead generation goals. Define who you want to reach for branding (decision-makers, technical teams, industry media), and which buyers you want to secure meetings with (specific buyer types and job roles). Clear segmentation simplifies booth and sponsorship selection.
  2. Prepare a reusable one-page brand asset pack. Your company logo, profile and website link will appear on the official website, app, online portal and digital event guide. Standardised materials prepared in advance reduce communication workload.
  3. Submit complete matchmaking inputs early. The sooner you finalise your company profile, product introduction and target buyer personas, the earlier pre-show matchmaking can start.

FAQ

Q: To gain both brand exposure and client leads, should I book a booth or select sponsorship at Hongqiao Tech Week? Booth benefits deliver basic visibility via the official website, app, online portal and digital event guide. Sponsorship packages such as SVIP Lounge, Inspiration Lounge, Open Stage Speaker and Conference Stage Rental offer specialised high-impact branding scenarios. A combination of sponsorship plus a booth is generally recommended if you want both brand awareness and qualified leads.

Q: Can Hongqiao Tech Week’s attendee profile support high-quality B2B leads? Hongqiao Tech Week attendees include 30% technical specialists & engineers, 20% vice presidents/directors/department heads, 16% CxOs/managing directors/partners/board members and 18% managers. The co-presence of technical evaluators and decision-makers is the foundation for advancing B2B deals. 32.6% of registered attendees hold confirmed procurement budgets, and 67.7% are mid-to-high budget buyers (data as of 23 August 2026).

Q: What exactly is included in Hongqiao Tech Week’s one-on-one business matchmaking service? Hongqiao Tech Week plans 2,000 one-on-one business meetings. Benefits include curated buyer shortlists, on-site meeting schedules, priority matching quota, exclusive meeting slots, dedicated access channels, pre-show reservations and private negotiation rooms. The core design moves matchmaking to pre-event phase: review shortlists, book meetings, then proceed directly to private rooms on-site.

Q: What media partners does Hongqiao Tech Week have, and can they support industry-focused communication? Hongqiao Tech Week will collaborate with over 10 industry associations and more than 60 media partners, covering national mainstream and financial media (People’s Daily, Xinhua, CMG, etc.) and vertical tech outlets including C114, Gasgoo, Yiou, TechNode and Gongkong. Media coverage spans pre-show promotion, on-site reporting and post-event result releases.

Q: Is there a dedicated participation track for startups? Hongqiao Tech Week offers startup booths, featuring logo & profile display on the official website, inclusion in the digital event guide, 2 exhibitor badges and official app access. Eligibility requirements: seed funding below RMB 80 million, fewer than 50 employees and company age ≤5 years. Qualified startups can access full exposure and matchmaking benefits at lower cost.

Q: Where can I obtain exhibitor and sponsorship documents for Hongqiao Tech Week? Exhibition and sponsorship materials are available via the official website https://www.hongqiaotechweek.com/, with updates published on the official WeChat account. For detailed booth tiers and sponsorship packages, you may consult the organiser team.